Best for: B2B SaaS and tech companies — typically Series A through mid-market — that need a website redesign tied to measurable pipeline outcomes. Takeoff is a strong fit when SEO, AI search visibility, and demo conversion are the brief, not just visual refresh.
Takeoff punches above its size. For a 20-person shop, the results they publish are specific and credible — demo conversions, LLM traffic, organic search rankings — and their B2B SaaS focus means they're not generalists trying to fit your brief. The caveat is that they're a young agency without a public review record outside their own testimonials, and the portfolio, while growing quickly, is still establishing its depth.
Reviewed by Chelsea Greene
The Full Read
Takeoff was founded in New York in 2021 by co-founders Lenny Rozental and Jessica Principato, with a specific thesis: B2B tech companies with strong products consistently have websites that undersell them, and a redesign done without SEO and conversion thinking baked in from the start wastes the investment. The agency was built to address that gap directly — not as a design studio that layers in SEO after the fact, but as a team where strategy, design, development, and organic search work in the same phase rather than in sequence.
The model is deliberately narrow. Takeoff works with B2B SaaS, fintech, healthcare tech, education technology, and AI companies — sectors where the sales cycle is long, the buyer is sophisticated, and the website's job is to generate qualified demo requests rather than consumer impulse purchases. This focus shows up in the results they publish: the Calabrio rebrand and redesign delivered a 65% increase in demo conversions and a 206% increase in LLM traffic, alongside a number-one ranking for "Workforce Optimization Software." The FiscalNote redesign produced a 57% increase in SEO-sourced demo requests. The Thanx redesign drove a 118% increase in traffic to solution pages. These are the metrics B2B marketing teams are accountable for, and framing deliverables around them — rather than design awards or aesthetic categories — is a deliberate positioning choice.
At roughly 23 people, Takeoff operates as a boutique. The LinkedIn profile and their own site both emphasize that the co-founders and senior strategists remain involved in projects throughout, not just at kickoff — a direct response to a common agency complaint where the relationship is sold by senior people and delivered by junior ones. Their tech stack spans Webflow, WordPress, and HubSpot, and they build CMS systems that clients can actually update post-launch, which matters for lean marketing teams without dedicated web resources.
The honest limits are what you'd expect from a young, small agency. Takeoff has no Clutch profile and no third-party verified reviews at the time of writing. Their portfolio is strong for their age but doesn't yet have the breadth of a larger, longer-established studio. They have no office outside New York, no publicly listed pricing, and they're not a fit for enterprise accounts requiring complex multi-stakeholder governance or global rollout programs.
What Takeoff Does
Website Redesign
Full B2B website redesigns combining strategy, UX, custom design, Webflow/WordPress/HubSpot build, and SEO from day one. Their core offering.
Website Redesign · UX Design · Web Design · Webflow Development · WordPress Development · HubSpot Development
Technical SEO & AI Search Optimization
On-page SEO, technical SEO, content strategy, and increasingly GEO (Generative Engine Optimization) to improve visibility in AI-driven search results.
Technical SEO · On-Page SEO · AI Search Optimization · GEO · Content Strategy · Keyword Research
Rebranding
Brand refresh and full rebranding integrated into a website redesign — logo modernization, visual identity evolution, and brand extension across marketing collateral.
Brand Refresh · Logo Design · Visual Identity · Brand Collateral
Ongoing Support
Post-launch retainer services covering design updates, development maintenance, SEO support, and content production for teams without in-house web resources.
Managed Web Services · SEO Retainer · Design & Dev Support · CRO
Paid Search
Performance-focused paid search campaigns oriented around qualified demo discovery, not traffic volume.
PPC · Google Ads · Paid Search
Selected Work
A snapshot of recent named projects. Full case studies on the agency's site.
Calabrio
Web Design · Rebranding · SEO · Development
Full rebrand and website redesign for the workforce engagement management platform — 65% increase in demo conversions, 206% increase in LLM traffic, #1 for "Workforce Optimization Software."
FiscalNote
Web Design · SEO · Development
Website redesign for the government policy software company — 57% increase in SEO-sourced demo requests, 36% increase in organic traffic, reduced bounce rate.
Thanx
Web Design · Rebranding · SEO · Development
Website redesign for the restaurant loyalty software platform — 118% increase in traffic to solution pages, 28% increase in non-branded traffic, #1 for "Restaurant Loyalty Program Software.
Freshpaint
Web Design · SEO · Development · Rebranding
Website redesign for the healthcare marketing and compliance software company on a tight timeline.
Hire Takeoff If You Need…
- A B2B SaaS or tech website redesign where the primary success metric is demo conversions and qualified pipeline, not design awards.
- SEO built into the redesign process from day one — keyword strategy, content architecture, and technical foundations — rather than retrofitted after launch.
- AI search visibility (GEO) as a deliberate part of the brief, particularly for companies seeing traffic shift toward LLM-driven discovery.
- A small, senior-heavy team where the co-founders are genuinely involved in your project, not just in the pitch.
- A post-launch retainer model where one agency owns ongoing design, development, and SEO without requiring an in-house web team.
Skip Takeoff If…
- Your project requires a full brand strategy and identity program — Takeoff does brand refresh work but is not a brand consultancy. They work best when the brand direction is already set or requires evolution rather than creation.
- You need an enterprise-scale agency with global offices, complex stakeholder governance capacity, or a large dedicated team per account.
- You want a verified third-party review record before committing — no Clutch or DesignRush profile exists at the time of writing.
- Your company operates outside B2B tech — consumer brands, nonprofits, and traditional industries are not the intended fit.
If Takeoff Isn't the Right Fit
Brightscout
A B2B-focused design and development agency with a strong track record in SaaS website design and brand systems.
Lazarev
An AI and SaaS product design agency with three consecutive Webby Awards for visual design; a strong alternative for B2B tech companies where the brief spans brand, product, and digital experience.
Clay Global
A San Francisco UI/UX and branding agency with strong B2B SaaS and tech credentials, covering brand strategy through product design.
Frequently Asked Questions
Primarily B2B SaaS and technology companies — workforce tech, fintech, healthcare tech, education technology, and AI platforms. They also work with financial services and venture-backed startups across these verticals. The common thread is a long sales cycle, a sophisticated buyer, and a website that needs to generate demo requests or qualified leads rather than impulse conversions.
Webflow, WordPress, and HubSpot. The choice depends on the client's existing stack and the marketing team's preferences for ongoing content management. All builds include CMS training and documentation so the client team can update the site after launch without agency involvement for routine changes.
SEO is integrated from the start rather than added at the end. This includes keyword research and content architecture before the sitemap is finalized, technical SEO foundations baked into the build, and increasingly GEO optimization — structuring content so it surfaces in AI-powered search interfaces like ChatGPT, Perplexity, and Google's AI Overviews.
Approximately 23 people as of early 2026, distributed across four continents with a core team in New York. Projects are staffed with a dedicated senior PM and a 7–10 person cross-functional team covering design, development, and SEO.
No. Packages are outlined on the website as Growth and Enterprise tiers but specific pricing is not listed publicly. Prospective clients book a call directly for scoping and pricing.
The agency was founded in 2021. They've launched over 70 websites in their first few years of operation, which represents a meaningful volume for a studio of their size in a short period.
Ready to see if Takeoff fits your project?
Visit the agency's site to view their full portfolio, or compare them against the rest of our top picks.