Best for: Founders and leadership teams in health and wellness, hospitality, real estate, and investment-driven businesses that need a studio to define or redefine how their company is perceived — combining brand strategy, visual identity, and digital experience into a single coherent system.
Teel is a seven-year-old Austin studio co-founded by Cameron and Ashton Neckar, and the work is considerably stronger than the agency's profile in the wider design world might suggest. The Hotel Lorünser rebrand — a century-old Austrian alpine ski hotel — earned coverage in The Brand Identity, Pangram Pangram, and Mindsparkle Magazine, and the methodology behind it is genuinely impressive for a studio of this size. The Good Life Meds telehealth brand, credited with helping the client reach eight figures in under nine months, shows a studio that connects brand investment to commercial outcomes. The Webby Award Honoree recognition for Trona in 2025 adds independent creative validation. For a founder or operator in Austin or beyond who needs brand and digital work to the level of a much larger studio, without the overhead that comes with one, Teel is worth a serious conversation.
Reviewed by Chelsea Greene
The Full Read
Teel was founded in Austin in 2018 by Cameron Neckar and Ashton Neckar, and has spent seven years operating as a deliberately tight studio — 30+ global creatives behind a principal-led model — working across health and wellness, hospitality, real estate, and investment-driven businesses. The studio's stated position is clear: brand equity is leverage, and their role is to shape how companies are understood and how they win.
The Hotel Lorünser project is the most legible demonstration of what that means in practice. Sporthotel Lorünser is one of the oldest ski hotels in the world — founded in 1927 in the Austrian Alps — and Teel was engaged to modernise its identity while honouring a century of heritage. The studio immersed itself in Austrian alpine culture, sifted through vintage brochures and historical photography, and built a brand system — refined typography, microinteractions, rich photography, and immersive video — that earned editorial coverage in The Brand Identity, feature placement in Pangram Pangram's Fonts in Use, a Mindsparkle Magazine Site of the Day, and a CSSDA Site of the Day for the digital experience. That is an unusual breadth of recognition for a boutique Austin studio on a European hospitality brief.
The Good Life Meds engagement — a telehealth platform built from the ground up, covering brand identity, digital infrastructure, and patient experience — resulted in the client reporting eight figures in revenue in under nine months. The CEO's testimonial is specific and attributed. The Trona cocktail bar website earned a Webby Award Honoree distinction for Best Visual Design in 2025. These are varied sectors and varied outcomes, but the pattern is a studio that genuinely connects creative work to business performance.
Teel also offers a venture partnership model alongside traditional fee-for-service — contributing brand, design, and digital infrastructure in exchange for equity or structured participation in select early-stage companies. This positions them closer to a strategic business partner than a pure creative vendor, which will appeal to some founders and not others.
What Teel Does
Branding
Logo design, brand guidelines, creative direction, visual communication, graphic design and illustration, stationery and print design, and presentation design.
Logo Design · Brand Guidelines · Creative Direction · Visual Identity · Illustration · Print Design · Presentation Design
Design
Web design, Figma design, wireframes, UX design, UI design, interaction design, and motion graphic design.
Web Design · UX Design · UI Design · Interaction Design · Motion Graphics · Wireframing
Development
Webflow development, front-end development, CMS development, responsive development, creative development, and on-page and technical SEO.
Webflow · Front-End Development · CMS · Responsive Development · Technical SEO
Production
Brand photography, product photography, 3D production, commercial videography, motion and animated content, and post-production editing.
Brand Photography · Product Photography · 3D Production · Videography · Motion Content · Post-Production
Selected Work
A snapshot of recent named projects. Full case studies on the agency's site.
Good Life Meds
Brand Identity · Digital Infrastructure · Web Design · Patient Experience
Full telehealth brand built from the ground up — identity, digital infrastructure, and patient experience system. The client credited the brand with driving the company to eight figures in revenue in under nine months. CSSDA Site of the Day.
Hotel Lorünser
Brand Identity · Web Design · Digital Experience · Print · Photography
Complete rebrand for Sporthotel Lorünser, one of the world's oldest ski hotels (est. 1927, Austrian Alps) — identity system rooted in a century of alpine heritage, refined for a new era. Refined typography, microinteractions, immersive video, and a full suite of print collateral. Mindsparkle Magazine Site of the Day, CSSDA Site of the Day.
Trona
Brand Identity · Web Design · Motion
Immersive digital expression and brand for a custom cocktail bar — where atmosphere and craft inform every interaction. Webby Award Honoree, Best Visual Design, 2025.
Buchanan Capital Partners
Brand Identity · Web Design
Sophisticated brand and website for the investment firm — a platform that showcases investment philosophy and track record, building trust with accredited investors. The client described the result as "exceeding expectations."
Zydeco Development
Brand Identity · Web Design
Full rebrand and minimalist website for the Austin real estate developer — warm, understated, and design-forward, capturing the character of a firm with over 4 million square feet of development.
The Emerald
Brand Identity · Web Design
Brand identity for an exclusive Austin speakeasy — sophisticated, mysterious, and built to draw guests in before they arrive.
Eastside Paddle Club
Brand Identity · Web Design
Brand and website for the Austin padel club — credited with driving new member sign-ups and corporate partnerships.
Austin Oyster Co.
Brand Identity · Web Design · Photography
Brand, packaging, and digital presence for the Austin coastal seafood brand — capturing coastal energy and craftsmanship.
Hire Teel If You Need…
- A studio that connects brand investment directly to business outcomes — the client testimonial record is specific and attributed across multiple sectors
- Principal-led creative direction throughout every engagement — not a large agency where work gets handed off
- A partner comfortable working across hospitality, health and wellness, real estate, investment, and consumer sectors
- A venture partnership model if you are building an early-stage company and want a creative partner with equity-aligned incentives
- An Austin-based studio with international reach — the Lorünser project demonstrates credibility beyond the local market
Skip Teel If…
- You need a large agency with significant headcount for global multi-market rollouts
- Your primary need is performance marketing, paid media, or PR
- You are looking for a studio with deep B2B technology, pharma, or industrial sector credentials
- You want a studio with a long, published client review record on third-party platforms — Teel's testimonials are on their own site
Independent Verification
Mentions
The Brand Identity — Hotel Lorünser editorial feature — Teel's rebrand of Sporthotel Lorünser featured in an in-depth editorial review
Pangram Pangram — Hotel Lorünser, Fonts in Use — Teel's Hotel Lorünser project featured in Pangram Pangram's Fonts in Use series
Awards
CSSDA — Good Life Meds, Site of the Day — confirmed via CSSDA listing
Webby Awards — Trona, Honoree Best Visual Design 2025 — confirmed via Webby Awards winners listing
If Teel Isn't the Right Fit
Satellite Agency
A Chicago-based strategic branding and design studio with deep hospitality and lifestyle credentials, including Marriott Preferred Vendor status.
Ragged Edge
A London-based branding studio known for bold, commercially effective brand identity for ambitious consumer and lifestyle companies.
Bluebird Branding
An Austin-adjacent Denver-based branding agency with comparable positioning for founder-led companies in mid-market sectors.
Frequently Asked Questions
In 2018 in Austin, Texas, by Cameron Neckar (Co-Founder and CEO) and Ashton Neckar (Co-Founder and Creative Director). The studio is based at 111 Congress Ave, Suite 500, Austin TX 78701.
Health and wellness, hospitality, real estate, investment-driven businesses, and consumer brands. The studio describes itself as sector-flexible but standards-consistent — "different industries, same standard."
With select early-stage ventures, Teel structures engagements around equity or structured participation rather than fees alone — contributing brand, design, and digital infrastructure in exchange for long-term participation. Scope, governance, and expectations are defined upfront.
30+ global creative talent, operating as a tight multidisciplinary studio supported by a distributed network. Every project is described as hands-on and collaborative, with direct principal involvement throughout.
Yes — the Hotel Lorünser rebrand earned an editorial feature in The Brand Identity, a Fonts in Use placement in Pangram Pangram, Mindsparkle Magazine Site of the Day, and a CSSDA Site of the Day. Good Life Meds won a CSSDA Site of the Day. Trona received a Webby Award Honoree distinction for Best Visual Design in 2025.
Ready to see if Teel Group fits your project?
Visit the agency's site to view their full portfolio, or compare them against the rest of our top picks.