Best for: Ambitious consumer brands in beauty, fashion, food and beverage, wellness, lifestyle, and hospitality that need a single independent creative house to take a campaign from strategy and brand platform through to production, 3D, media, and launch — without the silos that break down when those disciplines are spread across multiple vendors.
TUX is a legitimately interesting agency. Founded in Montréal in 2010, it has grown into a 51–100 person shop with offices in Montréal and Los Angeles, a B Corp certification, a four-day work week, and clients that include Levi's, Ralph Lauren Fragrances, W Hotels, Nike, Lancôme, and Converse. The Adweek Fastest Growing Agencies recognition in 2025 — 42% revenue growth, International category — reflects a real pattern of growth driven by both organic client wins and the 2024 acquisition of Another Creative. The work is consistently polished, particularly in CGI and 3D production. The honest caveat: TUX is not a strategic brand identity studio in the classical sense. It is a full-service creative and production house with strong campaign and advertising capabilities. For brands that need to bring an existing identity to life in campaigns, content, and 3D, TUX is one of the strongest independent options in North America.
Reviewed by Chelsea Greene
The Full Read
TUX Creative House was founded in Montréal in 2010 by Dominic Tremblay and Ludwig Ciupka. The 2SLGBTQI+ certification sits alongside a B Corp certification, a four-day work week, and the TUX Karma Foundation, which directs company profits toward social and environmental causes. These are structural commitments, not campaign elements.
The agency's core model is integration without silos. Strategy, design, web, 3D, production, media, and post-production sit under one roof and are assembled into project teams per brief — which means a campaign goes from strategy to delivery to media placement without fragmenting across vendors. The CGI and 3D capability is particularly strong: Polo 67 with Aaron Judge, Nike Swim, Morton Salt, Eucerin's master brand relaunch, and Quip's 360 campaign are all defined by the quality of their production work.
In 2024 the agency acquired Another Creative in LA, doubling the US team and adding Nike USA, Perry Ellis, and YouTube to the roster. The 42% revenue growth that earned TUX a place on Adweek's 2025 Fastest Growing Agencies list reflects both that acquisition and organic wins with Levi's, W Hotels, First Aid Beauty, and Urban Decay.
What TUX Does
Brand Strategy & Campaign Strategy
Brand positioning, campaign strategy, creative strategy, audience insight, and Unique Selling Language (USL) development — the strategic foundation before creative production begins.
Brand Strategy · Campaign Strategy · Creative Strategy · Audience Research · USL Development
Branding & Identity
Brand identity, visual identity systems, naming, and design — applied to both new brand creation and existing brand expression and campaign systems.
Brand Identity · Visual Identity · Naming · Design Systems
Advertising & Campaigns
Concept, art direction, copywriting, and creative direction for advertising across digital, social, OOH, print, and broadcast — including global campaign toolkits for brands like Levi's and Ralph Lauren.
Advertising · Art Direction · Copywriting · Creative Direction · Global Campaign Toolkits
3D & CGI
3D design, CGI, and motion — a genuine in-house capability that defines the visual character of TUX's most recognised work across Ralph Lauren Fragrances, Nike Swim, Morton Salt, Eucerin, and Quip
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3D Design · CGI · Motion Design · Animation
Production & Post-Production
Film, video, and content production from concept through shoot to post — including editing, sound, and delivery. Full in-house production and post-production in Montréal.
Film Production · Video Production · Photography · Post-Production · Editing · Sound
Digital & Social
Digital design, social content production, UX/UI, web design and development, and content marketing — including dedicated social campaign creative for TikTok, Instagram, and YouTube.
Digital Design · Social Content · Web Design · Web Development · UI/UX · Content Marketing
Media Strategy & Placement
Media strategy, media buying, and placement across digital, social, OOH, and broadcast — managing the full media loop from strategy to deployment.
Media Strategy · Media Buying · Digital Media · Social Media · OOH · Broadcast
Retail & Architecture Design
Retail experience design, architectural and spatial branding, and branded environments — applied to in-store experiences for clients including Converse.
Retail Design · Experience Design · Spatial Branding · Environmental Design
Selected Work
A snapshot of recent named projects. Full case studies on the agency's site.
Polo 67 — Aaron Judge (Ralph Lauren Fragrances)
3D · Advertising · Production · Social
Campaign for the Fragrance of the Year in the Men's Prestige category — combining live-action, CGI, and motion to showcase both Eau de Toilette and Eau de Parfum at a scale matching the ambassador.
Levi's Summer Campaign
Creative Direction · Global Campaign · Production · Strategy
Global summer campaign positioning Levi's as the shorts brand for a new generation — bold visuals, youthful energy, and the freedom that defines the brand.
W Hotels
Advertising · Production · Social · Strategy
Hotel Tales — a 360° cinematic series capturing the unpredictable energy and intimacy of a W Hotels stay, featuring celebrated guests sharing memorable moments from their time at the brand.
Nike Swim
3D · Branding · Production · Strategy
Campaign for the Sneakerkini — Nike's first swimsuit celebrating the sneaker. CGI paired with live-action to connect shoe to swimsuit in a campaign called "Sneakers Reimagined."
Quip
3D · Advertising · Production · Strategy
360 campaign for quip's new oscillating toothbrush — 360-degree camera rotations, fisheye framing, and revolving movement putting a literal new spin on oral care.
Eucerin
3D · Advertising · Branding · Digital · Media · Production · Strategy
Master brand transformation across all three Eucerin product categories — new visual direction, strengthened messaging, and a full brand perception shift executed as an integrated campaign.
Morton Salt
3D · Advertising · Branding · Production · Strategy
Campaign for Morton's new grinder line — transforming a 125-year-old American staple into something culturally relevant for a new generation of home cooks.
Converse by You
3D · Branding · Digital · Production · Retail
In-store modular customisation space for Converse — an environment where consumers become creators, stamping, stitching, pressing, and accessorising their own shoes.
Kinova Robotics
3D · Branding · Digital · Production · Strategy
Brand positioning, web experience, and communication tools for Kinova's entry into industrial automation — balancing aspiration and credibility.
Hire TUX If You Need…
- A single integrated creative house that moves from strategy through to campaign creative, 3D, production, and media without fragmenting across vendors
- World-class CGI and 3D production capability embedded into the campaign from the start, not added at the end
- An independent agency with genuine cultural values — LGBTQ+ founded, B Corp certified, four-day work week — for brands where agency values alignment matters
- Consumer-facing emotional campaign work in beauty, fashion, food and beverage, wellness, lifestyle, or hospitality
- A Montréal and LA team with demonstrated ability to handle global campaign toolkits for international brands
Skip TUX If…
- You need a studio focused on brand architecture, identity systems, or naming as a standalone strategic engagement
- Your primary need is B2B marketing, enterprise technology, or professional services branding
- You need a holding company network with offices across Asia, Europe, and Latin America
- You want a purely local agency without bi-national structure and time zones
Independent Verification
Awards
Adweek Fastest Growing Agencies 2025 — TUX Creative House listed in the International category with 42% revenue growth
Ad Age Small Agency Awards — Silver, Best Agency Culture, 2024 — confirmed via Little Black Book Online editorial
Inc. Best in Business 2024 — Business Model Strategy category — confirmed via Little Black Book Online editorial
If TUX Isn't the Right Fit
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Frequently Asked Questions
In 2010 in Montréal by Dominic Tremblay and Ludwig Ciupka. The agency remains independently owned, with offices at 6580 Saint Hubert Street in Montréal and 3201 La Cienega Avenue in Los Angeles.
51–100 people, following the 2024 acquisition of Another Creative which doubled the US team.
Another Creative's founder Chelsea Matthews joined as Partner and VP of Creative for the US business. The acquisition added Nike USA, Perry Ellis, and YouTube to the roster and significantly expanded TUX's LA capacity for CGI and AI-driven creative.
Yes — TUX holds B Corp certification and an Ecoresponsible Level 1 certification. The agency also operates a four-day work week and directs company profits toward social and environmental causes through the TUX Karma Foundation.
A foundation launched in 2020 to direct company profits toward social and environmental causes. Projects include 2SLGBTQIA+ advocacy, environmental initiatives, and community work.
Ready to see if TUX fits your project?
Visit the agency's site to view their full portfolio, or compare them against the rest of our top picks.