Best for: Framework Design is a good fit for brands that need identity work to carry through into a website, campaign asset, or digital platform. It is especially relevant for organizations that want strategy, design, and implementation handled by the same creative team rather than split across separate vendors.
Framework’s strongest work happens where brand thinking and digital execution have to meet in public: sport, entertainment, retail, and professional services. The caveat is that buyers looking for a pure strategy consultancy or a large global branding network may find Framework more studio-shaped than boardroom-heavy.
Reviewed by Chelsea Greene
The Full Read
Framework Design is a Nottingham agency built around the overlap between brand, design, and digital delivery. The agency describes itself as a branding and web design team, and its public work supports that positioning. Much of the portfolio is not identity work in isolation, but identity translated into websites, campaign systems, digital products, microsites, and brand communications.
The agency’s strongest signal is consistency across mixed briefs. TMWI and Saragossa show Framework working through brand story, positioning, identity, tone, and rollout materials. Speedo and Netball Super League show the same brand-led thinking moving into platform design and digital systems. Bloom & Wild and Team17 sit closer to branded digital experience, where the task is not to reinvent the brand but to carry its personality into a specific online context.
What makes Framework genuinely different from many regional digital studios is that the brand work is not treated as surface styling. In the stronger cases, the team starts with workshops, stakeholder interviews, competitor review, brand story, messaging, and design direction before moving into execution. That gives the output more structure than a typical website refresh, especially when the project includes internal materials, templates, signage, or guidelines.
The agency is also comfortable with brands that already have public visibility. Speedo, Team17, The FA, Bloom & Wild, and National Gas are not blank-slate startup briefs. That matters because the work often requires restraint: improving expression, consistency, usability, or momentum without discarding existing brand equity. Framework appears most useful when a client has enough brand substance to protect, but enough friction to justify a reset.
What Framework Design Does
Framework’s branding work is usually tied to practical rollout: identity systems, messaging, guidelines, websites, and campaign assets that can be used by internal teams after launch.
Brand Development
Framework helps shape or refresh the visual and verbal foundations of a brand, often carrying that work into digital and campaign applications.
Brand Development · Tone of Voice · Brand Guidelines
Brand Strategy
Framework uses workshops, discovery, stakeholder input, competitor review, and brand story development to define how a brand should show up before design decisions are made.
Brand Strategy · Brand Workshops · Brand Discovery · Positioning · Messaging
Brand Guidelines
Framework creates systems that help teams apply identity consistently across digital, print, internal, and campaign touchpoints.
Brand Guidelines · Brand Communications · Digital · Templates
Website Design And Brand-Led Digital
Framework translates identity into websites, microsites, digital platforms, and campaign hubs where the brand has to work in a live user experience.
Web Design · UX/UI · Digital · Development
Content And Campaign Assets
Framework produces supporting materials that help the brand carry across launches, campaigns, sales decks, internal communications, and public-facing content.
Copywriting · Photography · Videography · Motion · Animation · Illustration
Selected Work
A snapshot of recent named projects. Full case studies on the agency's site.
TMWI
Brand Strategy · Visual Identity · Brand Communications
Framework helped the independent media agency clarify its positioning, develop a brand story, and translate the new identity across the website, pitch decks, templates, signage, stationery, and digital expression.
Saragossa
Brand Story · Visual Identity · Tone Of Voice · Brand Guidelines · Website
Framework reworked Saragossa’s brand around clarity, intelligence, and pace, then extended the system into a website, investor materials, internal collateral, signage, and pitch templates.
Videojet
Brand Strategy · Visual Identity · Brand Guidelines · Brand Communications
Framework supported a global brand program covering story, design expression, tone of voice, Figma components, editable templates, and brand guideline documentation.
Speedo
Brand Strategy · Web Design · Web Development · Digital System
Framework worked on Speedo’s digital brand strategy, helping bring separate digital properties into a more coherent estate and designing the Swim Coach online fitness tool.
Netball Super League
Brand Strategy · Website Design · Digital Platform · Web Development
Framework helped NSL turn a rebrand into a high-energy digital hub with live scoring infrastructure and a site experience built around athletes, fixtures, stats, and fan engagement.
Team17
Brand Discovery · UX/UI · Website Design
Framework redesigned Team17’s website around the gaming label’s playful identity, using brand-led design, animation, portfolio imagery, accessibility improvements, and third-party integrations.
Hire Framework Design If You Need…
- A brand refresh that has to become a real website, not just a presentation deck.
- A studio comfortable working with established brands where the job is refinement, expression, and rollout rather than starting from zero.
- Strategy, identity, web design, and development under one roof.
- A brand-led digital experience for sport, entertainment, gaming, retail, consumer, or professional services.
- A team that can produce guidelines, templates, digital components, and internal materials after the identity is approved.
Skip Framework Design If…
- You need a global consultancy for multi-region research, brand architecture, or transformation strategy.
- You want branding only, with no need for digital execution, website design, or implementation support.
- You require large-agency scale, multiple offices, or a very deep bench across every market.
- You are looking for a low-budget logo-only provider.
Independent Verification
Awards
Awwwards Honorable Mention (2023)
CSS Design Awards Website Of The Day (2023)
CSS Design Awards Special Kudos (2021)
DesignRush
4.9
36 verified reviews
Public review excerpts commonly mention communication, design quality, project management, responsiveness, and enthusiasm.
If Framework Design Isn't the Right Fit
Humaan
A strong alternative if the brief is more digital-product-led than brand-led, especially for websites, web apps, eCommerce, and in-house design-and-build delivery.
Clay Global
A better fit if the project needs brand identity, product design, and web design under one roof, especially for tech, SaaS, fintech, or digital-first businesses.
Times Two
A smaller craft-focused option for startups that need brand identity, motion, and digital experience shaped by a tight senior team.
Frequently Asked Questions
Framework sits between the two. Its strongest public work connects brand strategy and identity with web design, digital platforms, microsites, and brand communications. That makes it a better fit for projects where the brand needs to move directly into execution.
Framework Design is based in Nottingham, United Kingdom. Public directory listings show the agency operating from Nottingham city centre, with its current DesignRush profile listing The Hub, 40 Friar Lane.
Framework’s branding service page lists Brand Development, Brand Strategy, and Brand Guidelines. Case studies also show related work in brand workshops, tone of voice, visual identity, brand communications, templates, and digital rollout.
Framework’s public portfolio includes sport, gaming, retail, professional services, charity, furniture, consumer, and corporate clients. Named examples include Speedo, Team17, Bloom & Wild, The FA Women’s Leagues and Competitions, Netball Super League, Videojet, TMWI, and Saragossa.
Public directories differ. DesignRush lists a $10,000–$25,000 minimum budget and an $80/hr average hourly rate, while Clutch lists $25,000+ and $150–$199/hr. Treat those as directional ranges and ask Framework for a scope-based quote.
Framework is not yet reviewed on Clutch. DesignRush displays Google-sourced reviews with a 4.9 rating from 36 reviews, and the visible excerpts focus on communication, design quality, timelines, and post-launch support.
Ready to see if Framework fits your project?
Visit the agency's site to view their full portfolio, or compare them against the rest of our top picks.