Best for: Enterprise brands and large-scale platforms — particularly in tech, health, financial services, and commerce — that need brand strategy, product experience, and campaign design run as one integrated system across global markets.ive thing.
R/GA has been at the intersection of technology and brand design for nearly fifty years — the Nike+ work, the Samsung partnership, and decades of digital transformation for Google are the clearest proof that the studio knows how to build brand systems that perform at global scale. The honest caveat is that R/GA operates at enterprise level and went independent in 2025 after 23 years under IPG; the new chapter is showing strong early momentum, but it’s worth knowing you’re engaging with an agency actively redefining its own model.
Reviewed by Chelsea Greene
The Full Read
R/GA was founded in 1977 by brothers Richard and Robert Greenberg — originally as a visual effects production company whose work appeared in the opening sequences of Superman and Alien. By the mid-2000s, it had reinvented itself as the defining digital agency of its era, responsible for Nike+, one of the most influential product-brand integrations in marketing history. The agency spent 23 years under IPG before buying back its independence in March 2025, backed by private equity firm Truelink Capital and a $50M Innovation Fund. It’s a studio that has reinvented its model multiple times and is in the middle of doing it again.
What R/GA does better than almost anyone is operate at the intersection of brand and technology at genuine enterprise scale. The Nike relationship spans decades and multiple product categories. The Google work covers everything from Auditorial — an inclusive storytelling platform that earned a Cannes Lions Silver — to AI-powered transformation across search and commerce. The Samsung partnership has run through multiple product cycles. These aren’t campaign relationships; they’re ongoing design and systems partnerships built across years of accumulated category knowledge.
The 2025 independence move is the most significant structural change in the agency’s recent history. Early indicators are strong — revenue in the second half of 2025 grew over 30% versus the first half, and six of the top ten clients grew substantially year-on-year. The $50M Innovation Fund is being deployed into AI capabilities, new talent, and acquisitions including Addition, an AI system design studio acquired in July 2025. The agency is positioning explicitly around “intelligent brand systems” — the thesis that brand identity, product experience, and AI-driven interaction need to be designed as one connected architecture.
The honest tradeoff: R/GA’s process is built for enterprise scale, which means timeline, procurement, and minimum engagement size will price out most companies below a certain threshold. For brands that need a focused senior-team boutique rather than a multi-office global network, there are agencies on this list better suited to that model.
What R/GA Does
Four practice areas, designed to work as a connected system rather than separate briefs.
Brand Design
Brand identity, visual systems, and brand architecture for companies that need a brand to perform across global markets, product lines, and AI-driven touchpoints.
Brand Strategy · Brand Identity · Visual Systems · Brand Architecture · AI Brand Systems · Naming
Product & Experience Design
Digital product and experience design for platforms where brand and product have to feel like one thing — not two separate workstreams.
UX Design · UI Design · Product Design · Digital Experience · Design Systems · AI Product Design
Campaign & Content Design
Campaign, content, and creative for brands that need cultural impact alongside commercial
performance. Campaign Strategy · Creative Direction · Content Design · Integrated Campaigns · Social · Motion
CRM & Relationship Design
Personalisation, loyalty, and relationship systems that deepen customer connections at scale.
CRM Strategy · Loyalty Design · Personalisation · Data-Driven Experience · AI-Driven Interaction
Selected Work
A snapshot of recent named projects. Full case studies on the agency’s site.
Nike — NikeSync
Product Design · Brand · Health
An app tailoring workouts to athletes’ menstrual cycles. Cannes Lions Grand Prix, Sport (2022).
Google — Auditorial
Campaign · Content · Inclusive Design
A customisable storytelling website with 22 adaptive features for blind and low-vision users. Cannes Lions Silver (2022).
Reddit — Superb Owl
Campaign · Brand · Social A 5-second Super
Bowl ad loaded with easter eggs, covered by 300+ outlets and called the best Super Bowl ad ever made. Gold Effie winner.
Samsung — CRM Redesign
CRM · Brand · Product Experience
A reimagined CRM approach shifting Samsung from transactional communications to personal connections with fans at global scale.
Arc’teryx Japan — Wear the Ever-Changing Mountain
Campaign · Brand · Content
A winter campaign redefining Arc’teryx apparel as precision gear for backcountry snow athletes in Japan.
Levi’s — Digital Experience Redesign
Product & Experience Design · Brand
A full redesign of Levi’s digital experience — one of R/GA’s first major post-independence brand system engagements.
Hire R/GA If You Need…
- A global agency connecting brand strategy, product experience, and AI-driven systems as one operating model
- Deep category expertise in tech, health, financial services, or connected commerce built over decades of client relationships
- Multi-market scale — brand and campaign work that holds across North America, EMEA, and Asia-Pacific simultaneously
- A studio investing in AI-native brand and product design through a dedicated $50M Innovation Fund
- Enterprise-level creative credibility backed by a near-50-year track record
Skip R/GA If…
- Your budget sits below enterprise-level minimums — the model isn’t built for focused boutique engagements
- You want a small senior team with a single point of contact throughout — the global network means more layers
- You need deep specialisation in one vertical rather than broad capability across many
Independent Verification
Awards & Recognition: Campaign UK — Digital Innovation Agency of the Decade (2019) · Cannes Lions Grand Prix, Sport — NikeSync (2022)
R/GA does not maintain a public review profile on Clutch or DesignRush. Third-party signal comes through industry press, award recognition, and a named client roster including decade-long partnerships with Nike, Google, and Samsung.
If Clay Isn’t the Right Fit
Clay Global
More focused scope across brand, product, and web for fintech and SaaS. Faster process, better fit for companies that don’t need global network scale.
COLLINS
Bigger creative vision, more conceptually adventurous. Stronger for consumer brands needing cultural impact.
Lazarev
Specialist AI and product design studio with a faster process and lower budget floor. Better fit for funded startups that need AI product design without global network overhead.
Frequently Asked Questions
R/GA exited IPG in March 2025 via a deal with private equity firm Truelink Capital, backed by the agency’s own management team. The move gives R/GA autonomy it didn’t have inside a holding company — faster decision-making, the ability to invest in AI capabilities, and a $50M Innovation Fund to acquire new tools and talent. Revenue in the second half of 2025 grew over 30% versus the first half.
R/GA is positioning around what it calls “intelligent brand systems” — brand identity, product experience, and AI-driven interaction designed as one connected architecture. The July 2025 acquisition of Addition, an AI system design studio, and an expanded Google leadership team are both signals of this direction.
The Nike relationship stretches back to the mid-2000s when R/GA designed Nike+, one of the most significant brand-product integrations in digital marketing history. The Google relationship spans multiple product areas and continues to expand. Both are among the longest-running agency-client relationships in the industry.
Primarily enterprise. The agency’s model — multi-office global network, integrated practice areas, enterprise-level process — is built for the scale of a Nike or Samsung. Brands with budgets below a substantial threshold will find a faster, more focused fit elsewhere on this list.
Technology, health, financial services, and commerce are the four areas they cite explicitly. In practice, the deepest portfolio and longest client relationships sit in consumer tech (Nike, Samsung), platform brands (Google), and global consumer goods (Levi’s, AB InBev, Moncler).
Ready to see if R/GA fits your project?
Visit the agency’s site to view their full portfolio, or compare them against the rest of our top picks.